|BookPeople's 2009 display|
Gianna and I started to play with the idea of St. George's Day. There is an International Day of the Book, but no one in the US seemed to know about it. Why isn't St. George's Day celebrated here? We happened to be compiling material for a business review at BookPeople in Austin, Texas, at the same time, and on a lark threw together a handselling contest for the BookPeople booksellers playing with the St. George's Day idea. We challenged booksellers to pick a favorite "forgotten" book--one that had stopped selling at the store (or had never sold)--and then see who could sell the most copies of these books over the course of April. In 2009, fourteen booksellers participated, fourteen books were selected. None of these books had sold more than five copies in the previous year.
|BookPeople hadn't carried this book|
before 2009; and now they've sold
111 copies (and counting).
|The 2010 St. George's Day display at BookPeople.|